Definition of sans serif
As we now know what “serif” is, we can answer the question: “what is the difference between serif and sans serif?
” The word sans simply mean “without”. If a “serif” font is one with the little feet or extensions on the edges of characters, a sans serif font is one that drops these marks entirely.
Sans serif fonts are deemed more modern and informal. They’re closer to modern. Like serif fonts, sans serif typefaces are excellent for the digital age, because they’re easy to read in a range of sizes and formats. You probably know sans serif fonts in the form of designs like Arial, Helvetica, and the dreaded Comic Sans.
Sans serif does not have these details or extensions. An example would be the Arial font… And sans serif fonts are used regularly because of how clean they tend to look in those main text areas.
How sans serifs are used
If serif fonts are fantastic for showcasing class, formality, and sophistication, sans serif fonts are perfect for modern, more playful brands. These typefaces are intended to be more approachable, without the harsh edges and feet to worry about.
Sans serif fonts are simple and clean, with crisp lines and soft curves. Sans serif fonts deliver a feeling of informality, friendliness, and approachability. The companies which use these fonts are often deemed more relatable and youthful.
Sans serif fonts are a popular choice among tech companies, start-ups, and innovative companies who want to be more approachable to the masses. A sans serif font is very easy to look at and work with. You can use sans serif fonts on their own or match them with more decorative typefaces in logos and packaging designs.
When to use serif and sans serif fonts
As we came across the differences between serif and sans serif fonts, we now get an idea which typeface we should be using for different products.
Both serif and sans serif font have their distinct benefits. The key to choosing the right font is deciding what kind of image or atmosphere you want to build.
Which is more readable? Serif or sans serif fonts?
Both are extremely legible, making them a popular choice for all kinds of online and offline content. Serif fonts are seen as more readable because they’re extremely uniform and easy on the eye.
However, sans serif fonts are more “legible”. Most books and magazines use serif typefaces where the reader won’t have to recognise every letter to read. Serifs help in seeing the letters in unity.